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From the Director’s Desk, February 2021

A congratulations and thank you to the members who have kept our flag flying.

Amidst all the tension and anxiety currently in the news, the one thing that really stands out for me is the resilience and ‘can do’ attitude of the motor industry. We all know that we often sit sandwiched between Eskom, Covid-19 restrictions, and statutory compliance restrictions. Yet, in spite of all of this, our members find a way to improvise, to read, and to operate within this challenging environment.

We are already more than halfway through our financial year and are managing to successfully weather the Covid storm.  Our grading and training are going well; our new member recruitment is growing and our media presence has never been higher. This month we had a record number of placements in daily and community media. 209 media placements were achieved. This translates to a potential viewership of 3 502 663 readers seeing and hearing about our MIWA brand. 

Thank you all again for keeping our flag flying high and for leading by example. I hope you enjoy our February newsletter.

Pieter Niemand, MIWA National Director