We love celebrating special milestones with our MIWA members. Here’s what’s got us raising our glasses this month:
Five- and Four-star gradings
Congratulations to Car Service City Strijdom Park, Car Service City Linden, SAC Service Centre Boksburg, and Tshwane Auto Services, which have all received a five-star grading, while Auto Aircon Exchange in Edenvale has received four stars.
MOTUL’s presentation at Goch & Cooper Auto Services
As our understanding of automatic transmissions grows, we strive to share our knowledge with our members.
This is one of the reasons MIWA Western Cape invited Juan Wentzel, Western Cape Sales Representative for MOTUL, to give a presentation at Goch & Cooper Auto Services in Brackenfell.
The evening was highly informative, providing clear insight into the different types of oil and explaining how this understanding can improve the service we offer.
For those eager to increase their knowledge, the Motul app contains a wealth of information. Find it Google Play store here: Motul App for Android. Unfortunately, it is not available for South Africa in the Apple Store. You may also contact Juan for training – give him a call at 082 823 6663 or send him an email at j.wentzel@za.motul.com.
December competition winner
Lee Anne Glass won a handy Holts kit in our December competition, comprising Holts tyre repair, an emergency triangle, a Holts torch, and a first aid kit in our December competition. Lee Anne was one of several entrants who promoted our online presence by liking and sharing our Facebook page. A big thank you to all who participated.
Motor Mech 2023
Quick reminder: Motor Mech 2023, our industry’s showcase to the youth, will be taking place at Port Rex Technical High School in East London on South Africa’s Youth Day, 16 June.
Let’s hear it for PR!
Our PR campaign is an integral part of our marketing activities, encouraging engagement from a range of stakeholders while building relationships with everyone from other industry players to consumers.
It’s all about driving business to our member workshops, and with excellent coverage achieved during the past few months, we can proudly say that our PR campaign is on target for growing the MIWA brand: In fact, during the first three months of 2023, we received 133 placements, with a PR value of R16,6 million and reaching around 54 million potential customers.
Click here to see all the MIWA coverage for January to March 2023.