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MIWA in the media

Read up on some of the coverage MIWA’s enjoyed this month.

It’s been a great month in terms of media coverage for MIWA. Here are links to some of our stories across various platforms for the month of May. During May we once again had good traction with our stories on checking your lights with the onset of winter and dealing with a dead battering receiving good coverage. We received a total of 117 placements, with a PR value of R2 324 508.00. The PR value is worked out at 3 x the Advertising Value Equivalent (AVE) – the value we would have paid if we had taken out a paid advert instead of receiving all this ‘earned’ media coverage.  This means we have reached just over 17 million (17 312 328) potential customers. Here is a sample of some of our coverage:

Booking your car into a workshop: Top 10 ways to avoid stress

Automotive Business Review
Motor Mech East London showcases the future of work in automotive sector

Fourways Review
The correct way to jump-start your car: Don’t do it your way!

Vaal Weekblad
Regularly serving your car is a good thing

Click here to see all the MIWA media coverage for May 2023