It was a great month for MIWA in terms of media coverage, with our stories on what you should do to extend the life of your car and our story on the developments in gas conversions doing exceptionally well.
Remember we have also created a new way of showing our coverage on our website so you can see exactly where our articles are being published nationally. Don’t forget to check on the website and see all the places we have featured.
In April we received a total of 63 placements, with a PR value of R1 060 743. The PR value is worked out at 3 x the Advertising Value Equivalent (AVE) – the value we would have paid if we had taken out a paid advert instead of receiving all this ‘earned’ media coverage. This means we have reached just over 250 000 (259 077) potential customers.
Automotive Business Review
Dead battery? Be careful your jumpstart isn’t going to make matters worse
Are you switched on?
Can I convert my car to run on gas?
Click here to see all the MIWA media coverage for April 2023