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Photo by Visual Design on Unsplash.

Wrap your head around the web

Not yet online? Here’s why your website is the most powerful marketing tool at your disposal.

If you believe that your storefront is sufficient to bring in customers and spread the word about your services, it’s time to think again.

There are very few interactions these days that don’t entail some kind of web search – which means that, if your business isn’t online, you’re missing out on a great opportunity to feed information to people who are actively searching for a workshop such as your own. Apart from supplying basic information (like operating hours, location, and the services you offer), your website can also help to build your reputation by including customer testimonials, ratings, and reviews – all of which help to build credibility among future clients.

If you include basic search engine optimisation techniques (like meta tags, keywords, and descriptions), you can even improve your visibility by ensuring that yours is one of the first names brought up by a search engine when someone enters a relevant search. 

Your website also facilitates interaction with customers. Instead of calling to book a service, for example, a customer can schedule an appointment or make an inquiry online.

What are you waiting for? If you’re not online yet, it’s time to make the move.