Making sure MIWA features consistently in the media around the country is one of our core strategic objectives to help build our brand and help drive business to our various member businesses.
This month we once again had good traction with our articles on checking your lights now that winter is upon us and correctly jump starting your car. We received a total of 117 placements, with a PR value of R2 324 508.00. The PR value is worked out at 3 x the Advertising Value Equivalent (AVE) – the value we would have paid if we had taken out a paid advert instead of receiving all this ‘earned’ media coverage. This means we have reached just over 17 million (17 312 328) potential customers.
To view the article simply click on the headline of each article and you will be able to see the original article. You will also be able to see where it was placed, the AVE of each article and its circulation.
Pieter Niemand
MIWA National Director