An exciting collaboration between ARA, MIWA and TEPA brings new opportunities to the individual bodies while strengthening the RMI as a whole.
Together, the ARA, MIWA and TEPA are responsible for the bulk of South Africa’s automotive aftermarket, overseeing the vehicle, tyres, parts, servicing and remanufacturing sectors respectively. Greater collaboration between these bodies therefore ensures greater cohesion in the overall motor industry. More than this, the strengthened relationships will result in associational relevance and growth, member integration, cost savings. Members will ultimately benefit from clearer communication, thanks to the introduction of combined member meetings and the digitalization of business affairs.
In fact, digitalization and the use of channels such as podcasts, webinars and social media is a key priority for the RMI going forward, as it is more user friendly and decreases reliance on paper while creating greater efficiencies in terms of communicating between organizations and with members. This is particularly true for disseminating information pertaining to training, education and technical data.
With this in mind, the ARA, MIWA and TEPA are set to standardize their websites, with the introduction of a uniform look and feel creates a streamlined user experience and simplifies navigation. This New Thinking Model will apply to all e-commerce, member interactions, youth development, promotion and member-to-member advertising.
Look out for a collaborative meeting in your region, where the associations will launch their new brands and logos and explain the thinking behind the digitization model.
Durban : 11 February 2020 – Jaipur Palace
Gauteng : 13 February 2020 – Marriot Protea Hotel, OR Tambo, Kempton Park
Port Elizabeth : 18 February 2020 – Old Grey Club, 2 Lennox Street, PE
Cape Town : 25 February 2020 – River Club, Mowbray
Bloemfontein : 27 February 2020 – Protea Hotel Marriott, Bloemfontein