At the beginning of the year, we announced our intention to launch a digital platform, in collaboration with TEPA and ARA. Back then, we couldn’t have known that almost everyone in South Africa would be working online by April.
Now that Zoom has become a household buzzword and online shopping is the norm, even skeptics will agree that the Internet is a platform without rival when it comes to convenience. And that’s why we’re unlikely to turn back.
COVID-19 has forced us to communicate with our members differently and this will definitely continue in the future. We’ve experienced communicating and learning through webinars and podcasts and the power of communicating through our telegram information channel. This has worked so well. It is quick and efficient and gets to the right person immediately. We look forward to keeping our digital lines of communication open. It is so critical we stay connected.
It also means the way you communicate with your customers needs to change. This may seem daunting at first, especially if you have little experience in the digital realm – which does, admittedly, require certain skills. Fortunately, we’ve been able to partner with Connected Life to offer all MIWA members a complete social media marketing package, including a website and daily marketing on all social media updates.
Why is this such a great medium? Simply put, social media directs your ideal customer’s attention to your brand. However, the real magic lies in the fact that they are empowered and in control of all decisions throughout the conversion process, which can work powerfully in your favour.
However, the attainment of this goal hinges on providing quality content across a variety of platforms, from your website to newsletters, emailers, and blogs. Again, Connected Life is able to assist in compiling targeted, gripping content that will hold your consumers’ attention.
MIWA members can access the power of online for just R99 per month for the first six months.
This is the ideal time to reach out to customers. Regular communications will remind them that you are available to answer all their needs – but the flipside is that if you fail to start that dialogue, they may move on.
Don’t feel intimidated by this new world – remember that you are not alone. We are here to support and help you in any way we can.
Free website to MIWA members