How can we make customers choose MIWA-accredited workshops over others? This is one of the questions we are constantly asking – not only so that we can provide value to our members, but also so that we can promote the industry’s reputation.
The answer lies in taking advantage of opportunities that help us build awareness of MIWA, show why accreditation is important, why a career in the automotive sector is valuable and how much customers benefit when they use an accredited workshop. Motor Mech, which is taking place in East London this year on Youth Day, June 16 – an appropriate date indeed – provides just such an opportunity. It is such a great way to showcase our industry to youngsters who will form our future workforce. It is also an ideal opportunity to potentially draw in new talent to the industry. More than this, Motor Mech also gives us a chance to interact with key industry stakeholders, from suppliers to other employers, giving us a chance to cement critical relationships.
The show will once again be hosted at Port Rex High Technical High School, which has played an instrumental role in planning the event. Over the last three years, our MIWA NEC has worked very closely with the team and we are very grateful for the enthusiasm and support shown by this special partner.
For those of you that have been before you will remember this show is jam-packed with activities and excitement ranging from the Junior Motor Mech Competition,
New car displays from fellow NADA members, as well as vintage car and bike displays from local clubs. Affiliated role players like Motohealth and MerSETA will be showcasing their brands, and we’re also hosting food stalls and a kiddies’ play area, with a local DJ creating a festive atmosphere and lucky draws taking place throughout the day.
We invite all MIWA members to participate in the show: setting up a stand not only gives you the opportunity to educate members of the public about your offering but also allows you to meet potential apprentices. Your presence at Motor Mech also makes it possible for MIWA to build our profile and educate motorists about the benefits and advantages of using a MIWA accredited workshop.
We’re looking forward to seeing the Motor Mech Show becoming an annual event.
With this in mind, we strongly encourage all of our Eastern Cape members to look at ways they can become more involved in showcasing their businesses during the show, even if you just view it as a valuable networking exercise.